2.A Powerful Leap for the fashion portal
With the succesful esperience from 'OGAGE(ogage.com)',which became the top fashion trend mall in just 1year after its launching in 2006, and "HALF CLUB", in march of 2007 TRICYLE launched its own brand 'MORRISCOMINGHOME(morriscominghome.com), giving it a leap in the industry.TRICYCLE contributed tremendously to korea's fashion industry.
3.Dreaming to
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
online shopping mall.
c. SWOT Analysis
The strengths of SPAO include quick response (QR) system and collaboration with Korea’s top designers. Different from other fast fashion brands such as Mango and Zara which introduce new products on monthly or seasonal-basis, SPAO follows weekly review and planning of products. Such quick response system allows the company to respond more quickly to cha
Focus on boosting brand awareness among all generation
Entry level: only 2 years since launching
Promotion Message – Local & Reasonable Brand
Low price and products customized for Korean people
Promotion Media
Advertisement on free newspapers or magazine displays
Special events with the celebrities as sales promotion
Online media; World Cup events and Twitter
Our brand key word
Simple + unique + reform
people don’t want just simple used clothes. Because , in these days, new clothes Also cheap and designs are simple and chic. People who want to buy used items are want to be a different one. So in vintage market(if you want success in this market ,at least items have to unique ! Our team added ‘simple’ on it. And we will reform Vintage it
Fast fashion is ..
SPA
(Specialty Store
Retailer of Private Label
Apparel)
.
.
.
.Global Fast fashion brand
유럽, 아메리카에 매장 집중 중동, 남아메리카 아시아로 진출중
한국에서의 상황
국내 미런칭 브랜드 : Online 구매대행 사이트를 통한 활발한 판매
국내 런칭 브랜드: 성장추세
[ 서론 ] 연구방향, 연구목적
최근 국내 기업들은 공격적인 마케팅전략이 아닌 소비자들에 더욱 가까이 다가갈 수 있는 오감마케팅.
즉 감성마케팅, 감동마케팅 전략으로 많이 사용하고 있다. 이번 리포트를 통해 마케팅기법에 대해
전반적으로 알아보고, 왜 소비자들은 감성, 감동마케팅에 끌리는
기업 분석 intro
스페인 INDITEX사, 1975년
(Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, …)
“zara walks at the pace of society dressing ideas, trends and tastes that society it self has matured”
최신 패션 트렌드 반영
전세계 2000개 이상의 매장
제품라인_women, men, kids, TRF
STP
Segmentation
성별 & 나이
패션 트렌드에
1. Brand introduction & campaign summary
Brand
‘Inspire the World, Create the Future’
This is a home appliances brand in Korea and have many sort of product like mobile, TV, IT equipment, kitchen electronic product, living electronic product and medical appliance. Based on these IT technologies, it makes great sales with B2C and B2B. Now it was pass over the domestic market and grow
Online shopping
delivers the convenient for customers
increases many customers and expand the market share
package uniformity strategy
promotional discounting strategy
The Efficient Consumer Response (ECR)
Social media, such as Facebook, Twitter, and YouTube
3. Promotion with K-Pop superstars
Younger generation who have interests in Korea and its culture.
Superstars